Synopsis

With many marketing budgets tightening, it’s time to reflect on how to get more value from the money you’re already spending.

In this short but effective webinar, we present 5 ideas and concepts that will help you balance your budget, get more value from your creative development spend, measure what matters and work closer with sales.

For each of the 5 ideas, we’ll present a short case that illustrates how a B2B company improved outcomes without increasing spend, or in some cases even lowered it.

Agenda

• The difference between effectiveness & efficiency
• Balancing budgets for growth
• Making creative like its 2023
• Measuring what matters
• Marketing & sales collaboration
• Live discussion 
• Open Q&A