5 ideas to get more bang for your B2B marketing bucks in 2023

March 20, 2023


With many marketing budgets tightening, it’s time to reflect on how to get more value from the money you’re already spending.

In this short but effective webinar, we present 5 ideas and concepts that will help you balance your budget, get more value from your creative development spend, measure what matters and work closer with sales.

For each of the 5 ideas, we’ll present a short case that illustrates how a B2B company improved outcomes without increasing spend, or in some cases even lowered it.


  • The difference between effectiveness & efficiency
  • Balancing budgets for growth
  • Making creative like its 2023
  • Measuring what matters
  • Marketing & sales collaboration
  • Live discussion 
  • Open Q&A