https://kvadrant.videomarketingplatform.co/2026-growth-agenda-for-boards-how-1 https://kvadrant.videomarketingplatform.co/v.ihtml/player.html?photo_id=124041159 https://kvadrant.videomarketingplatform.co/64968575/124041159/b0935dfd3be5fb2eb396a37c6ec55d0e/video_medium/2026-growth-agenda-for-boards-how-1-video.mp4 https://kvadrant.videomarketingplatform.co/64968575/124041159/b0935dfd3be5fb2eb396a37c6ec55d0e/small/2026-growth-agenda-for-boards-how-1-thumbnail.jpg 2026 growth agenda for boards: how to grow by design, not coincidence For years, growth was largely driven by beta. Market exposure, sector tailwinds, and macro cycles. That advantage is fading. Companies in the same industries now show sharply different outcomes, driven less by where they compete and more by how they execute. As we move toward 2026, growth is increasingly an alpha problem. Value is created or destroyed inside the go-to-market system. Sales, marketing, pricing, partners, and operating model choices now dominate growth outcomes. For leadership teams and boards, growth must be treated as a designed system, not a forecast. This webinar outlines the emerging growth paradigm and the five commercial shifts required to win in an alpha-driven environment.   Agenda <ul><li dir = "auto">Forces behind the new growth paradigm, and why alpha now drives value creation</li><li dir = "auto">The five commercial imperatives reshaping go-to-market performance</li><li dir = "auto">Closing thoughts. How leadership teams can initiate and govern transformation</li></ul>  Designed for CEOs, commercial leaders, and boards accountable for growth under tighter capital, margin, and execution constraints. 2026-02-26T09:42:29+00:00 yes 2519 Webinars https://kvadrant.videomarketingplatform.co/marketing-operating-model-2 https://kvadrant.videomarketingplatform.co/v.ihtml/player.html?photo_id=112438333 https://kvadrant.videomarketingplatform.co/64968561/112438333/3c7c087532aa47bb47fff8443e01e63d/video_medium/marketing-operating-model-2-video.mp4 https://kvadrant.videomarketingplatform.co/64968561/112438333/3c7c087532aa47bb47fff8443e01e63d/small/marketing-operating-model-2-thumbnail.jpg Marketing Operating Model Few other functions interact as frequently and broadly across the organization as marketing does.   At the same time, marketers must adopt new tools, channels, and ways of working—ones that are vastly different from those of just a decade ago. Despite these evolving demands, many marketing organizations still rely on an “engine” built for a bygone era—one defined by lengthy content development processes and a limited ability to test, iterate, and optimize. This engine is what we call the Marketing Operating Model. The role of a Marketing Operating Model is to connect strategy with execution by ensuring the right work gets done by the right people, using the right processes and technology.   In this webinar, we’ll explore key trends in Marketing Operating Model design, offer practical guidance on how to develop one, and share real-world examples from peers who have successfully gone through the transformation.   Agenda: <ul><li>Why insights are a must-have for commercial teams </li><li>Share Why you need a MoM, and how to get there </li><li>Explore pitfalls, considerations and recommendations related to designing a Marketing Operating Model </li></ul> 2025-05-07T08:44:34+00:00 yes 2350 Webinars https://kvadrant.videomarketingplatform.co/ai-data-driven-sales-3 https://kvadrant.videomarketingplatform.co/v.ihtml/player.html?photo_id=106545893 https://kvadrant.videomarketingplatform.co/64968560/106545893/1c04b8624af053820200fa61e7e50d41/video_medium/ai-data-driven-sales-3-video.mp4 https://kvadrant.videomarketingplatform.co/64968560/106545893/1c04b8624af053820200fa61e7e50d41/small/ai-data-driven-sales-3-thumbnail.jpg AI & Data-driven Sales Get inspiration and specific pointers on how to build, implement and run AI & data-driven sales efficiency and effectiveness.   AI is widely recognized as the next frontier in transforming business operations, but for many commercial organizations, the challenge lies in converting AI’s vast potential into tangible use cases. The road to leveraging AI can quickly become complex, and many businesses struggle to identify where to start and how to implement it effectively. In this webinar, we’ll break down the complexity and focus on practical steps for building, implementing, and managing data-driven solutions. Through real-life examples, we’ll explore how AI and data can be applied in specific business contexts to improve sales processes, streamline operations, and drive overall efficiency. Whether you’re just starting to explore AI or looking to enhance your current data-driven strategies, this session will provide valuable insights and concrete steps you can apply within your organization. Join in on this webinar to uncover how AI and data can transform your sales approach and deliver measurable impact on business performance.   AGENDA <ul><li>State of the nation - AI and data-driven sales in commercial organizations </li><li>Three tangible use cases </li><li>Getting started - How to identify, test, and scale commercial AI cases </li></ul> 2024-11-19T09:55:17+00:00 yes 3272 Webinars https://kvadrant.videomarketingplatform.co/why-are-we-failing-to-capture-value-1 https://kvadrant.videomarketingplatform.co/v.ihtml/player.html?photo_id=106349588 https://kvadrant.videomarketingplatform.co/64968570/106349588/a1dc891577eb50d26a2fac9099d824ba/video_medium/why-are-we-failing-to-capture-value-1-video.mp4 https://kvadrant.videomarketingplatform.co/64968570/106349588/a1dc891577eb50d26a2fac9099d824ba/small/why-are-we-failing-to-capture-value-1-thumbnail.jpg Why are we failing to capture value in acquisitions? Discover why most transactions fail to deliver value and how to re-evaluate your approach to acquisitions. Join our webinar for actionable insights on planning, executing, and capturing value from your next M&A deal The number of transactions is increasing, while the average ticket size is decreasing – yielding a much more volatile market than ever before. That is good… Right? The problem is that most of these transactions fail. They fail to deliver the value they intended to create. While there is no one explanation for this, one thing is for sure – we need to re-evaluate our approach to acquisitions. In this webinar, we’ll explore the common pitfalls that SMEs face in M&A transactions and provide actionable insights to ensure your company doesn’t fall into the same traps. Join us to learn how to plan, execute, and capture value from your next acquisition. AGENDA <ul><li>Why do acquisitions fail? </li><li>Different acquisitions demand different analysis </li><li>How to prepare for integration </li></ul> 2024-11-12T09:49:02+00:00 yes 2800 Webinars https://kvadrant.videomarketingplatform.co/nailing-your-product-positioning-1 https://kvadrant.videomarketingplatform.co/v.ihtml/player.html?photo_id=94233866 https://kvadrant.videomarketingplatform.co/64968560/94233866/16f3c1b469a94cd50b92cc00368cb623/video_medium/nailing-your-product-positioning-1-video.mp4 https://kvadrant.videomarketingplatform.co/64968560/94233866/16f3c1b469a94cd50b92cc00368cb623/small/nailing-your-product-positioning-1-thumbnail.jpg Nailing your product positioning: How to get it right and reap the effects across the full sales funnel It is a highly powerful thing to get right, yet most companies’ product positioning is simply too weak:  <ul><li>Too many internal variations lead to a messy output. </li><li>Endless internal value proposition exercises lead to over-engineered and naval-gazing complexity.  </li><li>Not understanding competitive alternatives from a customer’s point of view leads to the wrong category affiliations. </li><li>Misaligning positioning with your ICP’s most valuable use cases risks bringing in the wrong customers. </li><li>Wrongly mixing positioning with creative ambitions compromises the depth technical, factual, and social proof points needed to convince a buyer. </li><li>Involving everyone in discussions of the semantics leads to anything but a crisp and human way of saying it.</li></ul> If your sales conversations end in a battle on features, it is often a sign of having a too weak positioning in your pitch. Successfully connecting your product with buyers is hard and can potentially reset your product roadmap, the way you price, the way you sell, your choice of channels. 2024-02-06T09:43:26+00:00 yes 2543 Webinars https://kvadrant.videomarketingplatform.co/promoting-your-best-salespeople-to-1 https://kvadrant.videomarketingplatform.co/v.ihtml/player.html?photo_id=93066237 https://kvadrant.videomarketingplatform.co/64968577/93066237/a60198321b0b3e774b2bbe435057429c/video_medium/promoting-your-best-salespeople-to-1-video.mp4 https://kvadrant.videomarketingplatform.co/64968577/93066237/a60198321b0b3e774b2bbe435057429c/small/promoting-your-best-salespeople-to-1-thumbnail.jpg Promoting your best salespeople to managers – why they likely fail & how to avoid it Transitioning from individual contributor to management is filled with challenges, especially because the skills required can be very different.   This webinar will cover the dynamics of why top sales performers may struggle when promoted to management roles, underscoring the differences between selling on your own vs. enabling others to sell more.    We will cover what musicians and orchestra conductors have to do with sales, the characteristics of successful sales managers, and how to enable a successful transition from salesperson to sales manager.   - And not least how organizations can better support high-performer sellers in embracing their new roles.  2024-01-30T09:32:59+00:00 yes 1904 Webinars https://kvadrant.videomarketingplatform.co/marketing-operating-model-how-to-2 https://kvadrant.videomarketingplatform.co/v.ihtml/player.html?photo_id=92765416 https://kvadrant.videomarketingplatform.co/64968571/92765416/1d098cca17e5e747e85acaea962c033e/video_medium/marketing-operating-model-how-to-2-video.mp4 https://kvadrant.videomarketingplatform.co/64968571/92765416/1d098cca17e5e747e85acaea962c033e/small/marketing-operating-model-how-to-2-thumbnail.jpg Marketing Operating Model: How to design a next generation engine for growth and productivity Few other functions interact so frequently and broadly with the rest of the organization as marketing does. At the same time as marketing is digitizing marketers need to adopt new tools, channels, and ways of working that are very different from just 10 years ago.   And despite these new requirements, many marketing organizations still rely on an “engine” built for another era. The role of a Marketing Operating Model is to connect strategy with execution by ensuring that the right work gets done through the right people, processes, and technology.  2024-01-23T10:00:35+00:00 yes 3504 Webinars https://kvadrant.videomarketingplatform.co/your-crm-system-doesnt-have-to-suck-1 https://kvadrant.videomarketingplatform.co/v.ihtml/player.html?photo_id=86471918 https://kvadrant.videomarketingplatform.co/64968560/86471918/13717e438ab655a2f73cd800ac272112/video_medium/your-crm-system-doesnt-have-to-suck-1-video.mp4 https://kvadrant.videomarketingplatform.co/64968560/86471918/13717e438ab655a2f73cd800ac272112/small/your-crm-system-doesnt-have-to-suck-1-thumbnail.jpg Your CRM System Doesn’t Have To Suck In today’s business landscape, CRM systems are essential in managing customer relationships, sales, and marketing efforts. However, as these systems have expanded, they’ve become increasingly complicated, leaving users feeling overwhelmed and frustrated. CRM systems definitely can do more than just being a glorified database – but how we approach scaling features and functionalities into our ways of working is the difference between having a system that is accelerating our ability to do business and a system that holds outdated and incorrect data. Unlocking the full potential of your CRM system lies in understanding the evolution of your business, reevaluating the CRM role within your organization, and optimizing your commercial tech stack to fit your specific business needs. Through this webinar we will uncover how CRM systems have evolved to be one of the most “implemented” and least liked commercial systems – and how to look different at your commercial tech landscape. AGENDA: 8:15 Why do most sales reps hate their CRM system 8:30 How to look at commercial technology through a new lense 8:40 5 design criteria for a loved CRM system 8:50 Open Q&A and discussion 2023-06-22T07:00:25+00:00 yes 2686 Webinars https://kvadrant.videomarketingplatform.co/how-buyer-enablement-drives-1 https://kvadrant.videomarketingplatform.co/v.ihtml/player.html?photo_id=86312006 https://kvadrant.videomarketingplatform.co/64968561/86312006/027b7ee7127a6d658c4ff1d01e9789d5/video_medium/how-buyer-enablement-drives-1-video.mp4 https://kvadrant.videomarketingplatform.co/64968561/86312006/027b7ee7127a6d658c4ff1d01e9789d5/small/how-buyer-enablement-drives-1-thumbnail.jpg How buyer enablement drives commercial results B2B research shows that by the time prospective buyers is ready to engage with your business through sales reps, they are already around 60-70% through their decision-making process. Ultimately, this means there is less time for you as a business to influence purchasing decisions. Too many companies, however, wait around too long hoping that buyers will ultimately find the proper information that piques their interest and reach out to learn more. In modern B2B, such reactive approach is no longer sufficient for companies looking to drive revenue growth. To influence purchase decisions, it’s time to start taking an active approach, stepping in and giving prospective buyers the knowledge they need to make the right decision. At this webinar, we’ll go deep into one of the most critical buyer enablement assets – the buyer guide – which address critical information needs across the buyer journey, and showcase how it can help support your lead generation and sales activities. AGENDA: 8:15 Common pitfalls to avoid in developing buyer enablement assets 8:25 Content & material to include when developing a buyers guide 8:35 Use cases & real-life results from B2B buyer guide implementation 8:45 Open Q&A and discussion 2023-06-15T06:47:13+00:00 yes 1901 Webinars https://kvadrant.videomarketingplatform.co/teams-that-sell-1 https://kvadrant.videomarketingplatform.co/v.ihtml/player.html?photo_id=86205236 https://kvadrant.videomarketingplatform.co/64968570/86205236/039df2d06078a68fa8f1211d1a7eb9db/video_medium/teams-that-sell-1-video.mp4 https://kvadrant.videomarketingplatform.co/64968570/86205236/039df2d06078a68fa8f1211d1a7eb9db/small/teams-that-sell-1-thumbnail.jpg Teams That Sell Share of salespeople meeting their targets is on a decline and more than ever report feeling burned out. At the heart of the problem is a mismatch between how most sales teams are still set up today and the complexity of the task they are asked to succeed with. Selling is becoming an increasingly complex task to succeed and although complex tasks are best solved by teams of people with different skills working together, most sales teams today are still set up as groups of sales individuals).  Some companies and commercial leaders are however taking a different approach, building Teams That Sell rather than groups of sales individuals, and seeing great improvements in sales, profitability and customer experience AGENDA: 8:15 Why the need to make selling a team discipline is growing as complexity in B2B selling does. 8:25 How to decide which type of Team That Sells you need for your specific business context and type of selling 8:35 How to successfully manage the difficult transformation  8:45 Open Q&A and discussion 2023-06-08T06:52:56+00:00 yes 2191 Webinars https://kvadrant.videomarketingplatform.co/product-launch-excellence-2 https://kvadrant.videomarketingplatform.co/v.ihtml/player.html?photo_id=86125715 https://kvadrant.videomarketingplatform.co/64968570/86125715/2e4012b48f12ffbc993d84975373b5c0/video_medium/product-launch-excellence-2-video.mp4 https://kvadrant.videomarketingplatform.co/64968570/86125715/2e4012b48f12ffbc993d84975373b5c0/small/product-launch-excellence-2-thumbnail.jpg Product launch excellence Our research shows that more than 50 % of product launches fail. No matter whether you are a glass-half-empty or half-full type of person, this can’t be super satisfying. A big reason for these dire success rates is that many complex BtB and health care companies follow a launch playbook built for fast-moving consumer goods. It is time to reinvent how complex, global B2B and health care companies launch products, hence we have dedicated a full webinar to this important topic. AGENDA: 8:15 Share the fresh research on why product launches fail 8:25 Present a new approach to product launches  8:35 Provide hands-on advice and guidance to commercial leaders on how to implement it in their organization and ultimately increase the success rates of future launches. 8:45 Open Q&A and discussion 2023-06-01T06:58:23+00:00 yes 2526 Webinars https://kvadrant.videomarketingplatform.co/how-to-build-an-inside-sales-1 https://kvadrant.videomarketingplatform.co/v.ihtml/player.html?photo_id=84216326 https://kvadrant.videomarketingplatform.co/64968558/84216326/69ab6c27702a8a3ad47909266c38ab30/video_medium/how-to-build-an-inside-sales-1-video.mp4 https://kvadrant.videomarketingplatform.co/64968558/84216326/69ab6c27702a8a3ad47909266c38ab30/small/how-to-build-an-inside-sales-1-thumbnail.jpg How to build an inside sales function 2023-03-09T07:54:28+00:00 yes 2317 Webinars https://kvadrant.videomarketingplatform.co/what-commercial-btb-teams-can-and-1 https://kvadrant.videomarketingplatform.co/v.ihtml/player.html?photo_id=83859697 https://kvadrant.videomarketingplatform.co/64968566/83859697/55d518d0ceac66645bb0c9574255887e/video_medium/what-commercial-btb-teams-can-and-1-video.mp4 https://kvadrant.videomarketingplatform.co/64968566/83859697/55d518d0ceac66645bb0c9574255887e/small/what-commercial-btb-teams-can-and-1-thumbnail.jpg What commercial btb teams can (and should) learn from successful start-ups “In an ever-changing world”… is a sentence most of us have heard overused when companies position their offering to their customers. Flexibility is increasingly becoming a valued trait of almost any transaction, but while the value of flexibility seems evident when we are talking to our customers; it is seldom something we practice in our commercial organizations.  Far too often, commercial teams are “stuck” in old habits and end up with a fixed, singular market-approach because “that’s how we have always done”. Many start-ups that become scale-ups and above, can testify that their journey towards commercial success has been anything but fixed. To survive constant optimization and adaption is needed, and here large enterprise sales organizations can learn how to run constant experimentation and deliver: <ul><li dir = "auto">Continuous optimization of performance</li><li dir = "auto">Identification of inefficiencies </li><li dir = "auto">A culture of innovation</li><li dir = "auto">A Broader revenue ownership</li></ul>Agenda <ul><li>The benefits of experimentation, and why do so few commercial organizations do so?</li><li>A framework and process for running commercial experiments</li><li>Common pitfalls to avoid</li><li>Q&A</li></ul> 2023-03-02T07:59:23+00:00 yes 2577 Webinars https://kvadrant.videomarketingplatform.co/making-marketing-materials-that-1 https://kvadrant.videomarketingplatform.co/v.ihtml/player.html?photo_id=83626665 https://kvadrant.videomarketingplatform.co/64968558/83626665/bc03ec5480486fec7c20f2dfec02d794/video_medium/making-marketing-materials-that-1-video.mp4 https://kvadrant.videomarketingplatform.co/64968558/83626665/bc03ec5480486fec7c20f2dfec02d794/small/making-marketing-materials-that-1-thumbnail.jpg Making marketing materials that work for sales Marketing teams often find themselves frustrated that there’s a disconnect between their product campaigns – i.e. their awareness and demand-generating efforts – and how Sales follow through to convert demand into business and vice versa. One of the main reasons for this frustration relates to the content and support that is delivered by Marketing to make that campaign or product launch a success. Not because content or support is not offered. On the contrary, marketing teams often spend a lot of time developing creative presentations, beautiful slides and resonating taglines to support their activation efforts.  While these materials may support the overarching go-to-market strategy and succeed in stimulating market demand, for a sales rep, the most important thing to understand is where the new product fits in the marketplace – compared to existing and competing offerings; how it solves buyers’ common challenges, and – perhaps most importantly – what types of conversations will resonate most. In this webinar, we will explore best practices for how to develop content, tools and resources that drives sales activation to support revenue growth.  Agenda: <ul><li dir = "auto">Bridging the gap between marketing and sales by better understanding frontline needs</li><li dir = "auto">Tools, resources and materials to support sales activation</li><li dir = "auto">Common pitfalls to avoid during development of sales enablement content </li><li dir = "auto">Q&A</li></ul>  2023-02-23T08:08:34+00:00 yes 2567 Webinars https://kvadrant.videomarketingplatform.co/5-ideas-to-get-more-bang-for-your-1 https://kvadrant.videomarketingplatform.co/v.ihtml/player.html?photo_id=83187152 https://kvadrant.videomarketingplatform.co/64968570/83187152/c30b414564146ab0c8369143b56f290f/video_medium/5-ideas-to-get-more-bang-for-your-1-video.mp4 https://kvadrant.videomarketingplatform.co/64968570/83187152/c30b414564146ab0c8369143b56f290f/small/5-ideas-to-get-more-bang-for-your-1-thumbnail.jpg 5 ideas to get more bang for your B2B marketing bucks in 2023 Synopsis With many marketing budgets tightening, it’s time to reflect on how to get more value from the money you’re already spending. In this short but effective webinar, we present 5 ideas and concepts that will help you balance your budget, get more value from your creative development spend, measure what matters and work closer with sales. For each of the 5 ideas, we’ll present a short case that illustrates how a B2B company improved outcomes without increasing spend, or in some cases even lowered it. Agenda <ul><li dir = "auto">The difference between effectiveness & efficiency</li><li dir = "auto">Balancing budgets for growth</li><li dir = "auto">Making creative like its 2023</li><li dir = "auto">Measuring what matters</li><li dir = "auto">Marketing & sales collaboration</li><li dir = "auto">Live discussion </li><li dir = "auto">Open Q&A</li></ul>    2023-02-09T08:00:22+00:00 yes 2674 Webinars